What Slot Site Operators Do
Slot site operators are the companies that run the websites and mobile apps on which you play your favourite games. Their role is to facilitate online gambling in a safe, secure and fair environment in line with UK regulation. The responsibilities of an operator encompass these areas.
- Licensing – For a gambling operator to provide its services legally in the UK it must have a license issued by the UK Gambling Commission. Under the terms of their license the operator must follow strict guidelines that aim to prevent problem gambling or fraudulent activity on the part of the operator or the customer.
- Games – establishing a game catalogue that offers a wide range of slots from different providers, made easily accessible via the website or app. Game lists range from a few hundred to 1,000s in size.
- Payments – the operator provides secure payment services through a cashier to allow customers to deposit and withdraw funds to place bets with. Most operators accept debit cards, Paypal and a mix of other eWallets, pre-paid cards and mobile payment options.
- Promotions – bonuses for players as incentives to sign up and keep returning are a big part of the online gambling industry. Operators create promotions that appeal to different customer groups based on their preferred games and typical spend levels. They usually comes in the form of free spins or deposit match bonuses.
- Websites and Apps – the operator is usually responsible for building and hosting the websites and apps on which customers play the games. As well as being the access point to sign up, use the cashier and play the games, websites must include information like terms and conditions and promotions.
- Customer Support – to assist players who may be experiencing technical problems with the website, cashier or games, understanding promotions or any other aspect of the service. Support for online casinos is typically available on live chat, phone or email. Some services are available 24/7 but most work from early morning to late evening.
White Label Operators
Under UK law an operator with its own gambling platform can sub-license their services to a 3rd party. In this partnership the operator providers the full range of gambling services whilst the 3rd party is the brand owner responsible for marketing the site to bring new customers in.
Sites like these are known as white labels, and the operators as white label operators. The configuration of their platforms and businesses is such that they can roll out new sites very quickly and easily, often with just a small adjustment to the colors and logos on their standard website template.
Popular white label operators in the UK include White Hat Gaming, Skill on Net and Aspire Global. They have 100s of slot sites between them. There are some useful upsides to playing at sites like these that anyone looking for a new slot site to play at might like to consider.
- Familiarity – often each site from the same operator will have the same layout, game selection, payment options, bonus terms and support team. This is good if you want to play somewhere that you feel comfortable and at home with.
- Licensed – all white label operators listed on this page have been issued with a UK license which means they are safe to play on. The UK regulator keeps a close eye on all licensees to ensure they stick to the strict standards that are set to keep gambling fair and avoid gambling related harms.
- Big Game Lists – some white label operators have game lists to rival the big independent operators. For example, Skill on Net, who run over 50 UK gambling domains, have more than 7,000 slots on their platform. They are available on sites like Play OJO and Slots Magic.
- Good Value Bonuses – white label operators often ‘network’ their promotions across all their sites to boost the amount of bonus money that they can give away. For example, a tournament that is open to players from 100 different sites can post a much larger prize pool than one that is only open to 1 small site.
- Good Customer Support – operators with many white label sites to service will build a strong support team that is efficient and professional to maintain their reputation.
Top 5 Online Casino Operators For The UK
There are many casino operators licensed in the UK. If you are considering which to play with and need some help, here are 5 of our favourites to pick from.
Skill on Net
Active since 2005 and now with 57 domains on their UK license, Skill on Net have arguably the best white label platforms of any operator. It houses more than 5,000 slots, accepts payments via debit card, Paypal, Apple Pay and Skrill, and runs daily live leaderboard tournaments for slots players. The best Skill on Net sites include:
- Play OJO – the first casino to offer free spins with winnings in cash, OJO has never looked back and you’ll still never have to meet wagering requirements here!
- Slots Magic – a long-serving Skill on Net site, Slots Magic started back in 2014. It now hosts more than 7,000 slots. They also have the option of a ‘Free Spins for a Year’ for first depositors. That is 10 spins every week for a year!
- Lucky Niki – fans of Japanese anime cartoons might like this slot site which is hosted by Niki and provides a neat alternative setting in which to enjoy your slots.
White Hat Gaming
This popular operator has been in business since 2012. They have more than 40 domains on their license. Unlike most other white label operators, their website set up is flexible so not all White Hat Gaming sites look the same, each having its own unique themes and layout. They are also known for a big slots catalogue featuring games from more than 100 providers and high value welcome bonuses.
- Temple Nile – an Egyptian-themed casino with over 2,500 slot games which makes a great place for fans of games like Book of Dead to play.
- Barz Casino – recently underwent a design change and now sports a fun rock n roll theme with a stage set featuring drums and guitars on the home page. Also home to more than 2,000 slots.
- Grand Ivy – one of the most stylish-looking slot sites from White Hat Gaming, this one is a great option for fans of the VIP experience, with a big sign-up offer of 150% up to £300 to enjoy.
Aspire Global (AG Communications)
Another big white label operator is AG Communications, better known as Aspire Global. They have more than 80 sites on their network with lots of top slot games and secure payment options to choose from.
- PlayFrank – one of the longest-running Aspire Global sites, this one has the biggest slots list at over 3,000 plus a fresh, colorful website to play on.
- Spin Rio – this site with a south American theme has a 3-step sign up deal with up to £200 bonuses available to claim across your first 3 deposits.
L and L Europe
This small European operator is known for having UK-focused casinos with very strong slots catalogues. They are also known for their high-quality support service, being one of the few operators to still provide a phone support line.
- Pub Casino – one of the newest sites from L and L is this one with a very English theme. There are 1000s of slots to choose and regular slots tournaments to enjoy too.
- All British Casino – decked out in red, white and blue, All British Casino is one of L and L’s most popular sites and winner of industry awards. They do a very generous 10% weekly cashback offer for all players too.
- QuickBet – the latest site to be rolled-out by this operator in 2025 is QuickBet, a sportsbook-focused brand but also home to a big slots list. They currently offer a 100% match up to £100 to all new players.
ProgressPlay
One of the biggest white label operators is ProgressPlay with more than 180 domains listed on its UK Gambling Commission account. As well as a big slots and live dealer list they also offer sportsbetting on their platform.
- MogoBet – a sportsbook first and foremost, MogoBet is also home to over 3,000 slots from every big-name developer you can think of.
- Fortune Mobile Casino – this mobile-focused slot site is worth trying out for its generous sign-up deal worth up to £500 in bonuses across three deposits.
- The Online Casino – also home to a high value welcome offer with a 200% match bonus and 20 spins. It can be used to play on 1,000s of top slot games.